The “Glacier National Park Field Guide” project was presented to Filson as a campaign utilizing social media and the Filson Life blog that would equip individuals with recommendations of places to visit while visiting GNP. The content tastefully included product from Filson’s catalog alongside a sincere journal-style field guide to special places in the national park.
Deliverables included sharing three branded images on my personal Instagram account, a written field guide shared on the company’s blog, and 25 additional images for the company to use on their social channels.
Images shared on my personal account saw an average of 5100 likes and the Filson Instagram account saw a growth of over 500 followers.
Visit Maine - Maine Quarterly
The Visit Maine - “Maine Quarterly” project was a social media and online travel campaign that hired five photographers/influencers including myself to document specific regions of Maine and drive new followers to the client’s account through sharing images on high number personal accounts.
Using an itinerary provided by the client, I was sent to document under-explored areas of Maine’s Midcoast and Down East regions over a weeklong period. Images and short captions were shared throughout the week for my audience to follow along with the adventure.
Project deliverables included creating 70 unique images to be used for the “Maine Quarterly” web publication, keeping a daily GoPro video blog documenting my travels, and sharing eight images on my personal Instagram feed to over 140k followers - driving followers to the Visit Maine Instagram account. Images shared during the trip saw an average of 2230 likes per photograph and the Visit Maine Instagram account saw an increase of over 4000 followers.
When the Road is Home
A joint passion project between myself and a fellow photographer, When the Road is Home took place around the western United States during a five month period wherein I documented people living on the road. Stories were captured through photography, audio interviews, and short form essays and shared on social channels (Instagram, Twitter, and Facebook) as well as on the project’s Squarespace built website. The project was primarily funded through a successful online crowdfunding campaign. Additional finances came from personal savings as well as brand collaborations with SALT Optics, Averetek, and Artifact|Uprising.
Interviewees, referred to as Roadsteaders for the project, were found through social media, personal, and word of mouth connections. The desire for each story was to capture images of a day in the life of the subject paired with a candid interview about the hardships and joys experienced while living a mobile life. A short form essay was written from information shared in the interview as well as any observations made while spending time with the individuals. Once a story was completed, images were shared on social channels as way to give a snapshot of the subject as well as to drive followers to the complete online interview.
When the Road is Home has seen over 20,000 page views since October 2015 with an audience size of 6750+ people.